Lets be honest, getting ranked in Google is tough, real tough – especially these days. Most of the time, many online businesses suffer because they fail to get the basics right.
The good news, however, is that with a little bit of effort you can get your website to the top of the pile. With that said, I’ll be revealing to you a few tips on how to get top rankings in Google.
1. Technical Tactics:
Far too many businesses underestimate the importance of technical SEO on their website. Technical SEO is the foundation of any site. If your website is not built or structured properly, so many things could go wrong. Google could have problems crawling and indexing your site and this could severely hurt your rankings.
There are a few technical strategies you can use to make your site rank better:
A. Use HTTPS: – getting an SSL certificate for your site is not only good for security and privacy, it’s also considered good SEO practice. Google prioritizes secure sites over insecure ones.
B. Improve Site Speed:- Google penalizes sites with slow load times. If you find your website loading slower than it should, consider analyzing the root cause in webpagetest.org and resolving the issue.
C. Sitemaps:- the faster Google spiders can crawl and index your site, the higher up you’ll rank. Having a properly structured website is important, so create a sitemap of your website and submit to Google Console for faster indexing.
D URLs:- the url of the individual pages of your site has to be search engine friendly. Avoid using numbers and other characters in the permalink that are difficult to interpret by Google.
“Content is king” is a popular cliche on the world wide web but it’s none-the-less true. If you consider yourself a true professional then you will prioritize the quality of the content you publish on your website. You’ll not only be making your readers happy, Google will love you for it and reward you with higher rankings.
To make this easy, you should:
A. Ensure you deliver high quality content with valuable information on your chosen topic.
B. Use long-tail keywords that your core audience is likely to relate to.
C. Use your chosen keyword in the title tag.
D. Use your chosen keyword in the meta description. Ideally, as close to the start as possible.
E. For text content, use keyword within the first hundred words and several times throughout the article. Frequency depends on length of article but avoid keyword stuffing.
F. Use other media content like pictures, podcasts, videos etc. and optimize for search.
3. Link Building:
Link building is a major ranking signal for search engines. There are two types of links that affect your search position on google.
A. Internal links:- these are the links on your website that points to other pages on the same website. Without a proper internal linking structure, Google will find it difficult to crawl an index individual pages on your site. Some pages may exist entirely on their own in the middle of nowhere, so make it a habit to always link the internal pages on your site.
B. External/Inbound links:- these are links from other websites that point to your site. You should always aim to get quality links from high authority sites in your niche. Google sees these links as a sign of trust that the content on your site is resourceful. Avoid bad links from spamming of forums and the comment section from other websites.
SEO is continuous process and there is no silver bullet. Your search result position depends on the sum total all the above signals. However, with a little effort from your end, you’ll get your site bumped to the top of the pile. Applying the strategies above will help you beat competition and gain the massive amount of traffic, conversions and sales you have always longed for.