What comes to mind when you think of Pinterest? For most people, it’s food recipes and cute cat and dog pics. Very few people think of Pinterest as a powerful marketing platform. Since you are here, you must be one of those few.
Today I’ll show you how to use Pinterest to drive traffic to your website
1. Create and verify your account:
Creating a Pinterest business account is simple and free once you visit their homepage. If you already have a personal account, you can switch it to a business account or create a new account.
First, follow topics that relate to your niche so that only relevant pins will appear on your homepage. Proceed to set up your profile. Use Yoast SEO plugin to verify your website by pasting the meta tag in the text box, which appears under Yoast SEO >> Social >> Pinterest.
Optimize for keywords:
Start by creating boards, which categorize you pins and make them easier to find. Most importantly, include your main keywords in your boards, board descriptions and pin descriptions.
Doesn’t that sound like SEO? Yes, it does and it is. The Pinterest algorithm is similar to search engines, which means that optimizing for keywords helps more people to find and share your content.
Create beautiful images with Canva:
Pinterest is a visual site. With millions of users sharing various images, your content needs to stand out if you want users to pay any attention to you. And that’s where Canva comes in.
Canva is a free and easy-to-use graphics tool that lets you create amazing images ranging from social media posts to infographics. With thousands of templates to choose from and a fascinating drag and drop feature, you can create smashing images in 5 minutes.
Re-pin, don’t just add your pins:
When it comes to pins, the best practice is to re-pin other peoples content in addition to your own pins. This makes you a team player and encourages other people to re-pin your stuff as well. In so doing, they promote your content to their audiences, which drives additional Pinterest traffic to your site.
Mixing things up with other people’s content also helps makes your boards more interesting and reduces self-promotion. No one likes a brag, who only talks about how awesome their brand is.
Automate with Tailwind:
Let’s be honest: it’s easy to forget about work spend hours running daily Pinterest campaigns or just checking out awesome images. To save you from all that, Tailwind allows you to schedule your pins and have lots of time to focus on other areas of your business.
You can also exploit other Tailwind features such as analytics, interval pinning, Tailwind tribes and smart calendar to boost your Pinterest marketing efforts.
Over to you
Using Pinterest to drive traffic to your blog or site is easy and fun. With the tips laid out here, you can now begin to exploit this powerful social site-cum-search engine to reap massive traffic and grow your business.
Have these or other Pinterest marketing tips worked for you? Let me know.
Resources Mentioned in the Post:
homepage – https://www.pinterest.com/
Yoast SEO plugin – https://yoast.com/wordpress/plugins/seo/
Pinterest algorithm – https://www.selfhostedlife.com/pinterest-algorithm-seo-changes/
Canva – https://canva.com
Tailwind – https://tailwind.com